{"id":59,"date":"2018-10-25T23:34:05","date_gmt":"2018-10-26T06:34:05","guid":{"rendered":"https:\/\/create.twu.ca\/pierreflorendo\/?p=59"},"modified":"2018-10-25T23:34:52","modified_gmt":"2018-10-26T06:34:52","slug":"response-to-positive-brand-image-really","status":"publish","type":"post","link":"https:\/\/create.twu.ca\/pierreflorendo\/2018\/10\/25\/response-to-positive-brand-image-really\/","title":{"rendered":"Response to Positive brand image? Really??"},"content":{"rendered":"

Original post can be found here:\u00a0https:\/\/create.twu.ca\/psonvane\/2018\/10\/23\/317\/<\/a><\/p>\n

Hi Palak,<\/p>\n

Thank you for your post. I read your post and tried to imagine myself in that situation. I find it hard to feel anything more than rage and disappointment. I can relate to schools run by businesses. There are at least 493 nursing schools in the Philippines, yet the passing rate for the most recent board exam was only 43.82% (Professional Regulation Commission, 2018). Many of these schools are also owned by business groups without expert staff. The Philippine nursing education system is designed to export nurses to other countries (Brush, 2010). Overseas Filipino workers (OFWs), including nurses, account for 10 percent of the Philippines\u2019 GDP (Cuaresma, 2018). Therefore, many of the nursing schools are designed to be cash cows for owners.<\/p>\n

You note the business owner\u2019s investment in schools and colleges was for improving brand image, yet you also indicate poor outcomes and subsequently poor college reputation. I am unfamiliar with the Indian education system, but wouldn\u2019t the Dental Council of India have a say in the college? The DCI\u2019s website says it is responsible for \u201cMaintenance of uniform standards of Dental Education \u2013 both at Undergraduate and Postgraduate levels\u201d by ensuring \u201cuniformity of curriculum standards\u201d and \u201csupervision over all the dental institutions.\u201d (Dental Council of India, 2014) I believe the DCI is responsible for accreditation, and part of accreditation is accountability.<\/p>\n

Lepsinger (2010) says a failure of accountability results in substandard work, dissatisfied customers, and blame \u2013 matching your description of the school! It seems multiple bodies failed to hold people accountable, including the business owner, the DCI, the teachers, and even the customers (students).<\/p>\n

You note visionary leadership, effective communication, and resource planning as the steps necessary to shift negative impacts. These steps are admirable and would help; however, accountability joins all these steps. Visionary leadership is difficult without corresponding results. Effective communication, including that from students, goes nowhere without someone being responsible for action plans. Finally, the steps you noted for planning the resources are all accountability steps, from management being responsible for supplies to controlling human resources, to penalizing students for errant behavior.<\/p>\n

I do like your idea of \u201cOath Day\u201d. It is good for all parties to reaffirm their commitment to the mission, vision, and values of the organization. It is a good start, but it requires action to build it up. Lepsinger (2010) says \u201cvision without execution is hallucination.\u201d James, an author from the 1st<\/sup> century, concurs, writing \u201cfaith by itself, if it does not have works, is dead\u201d (James 2:17).<\/p>\n

Thank you for sharing your insight into the Indian dental education system. I see you have a passion for improving the system and I look forward to discussing this more with you!<\/p>\n

References:<\/p>\n

Brush, B.\u00a0(2010). The potent lever of toil: nursing development and exportation in the postcolonial Philippines.\u00a0American journal of public health<\/i>,\u00a0100<\/i>(9), 1572-81.<\/p>\n

Cuaresma, B. (2018). OFW remittances hit $28.1 billion in 2017. Retrieved October 25, 2018, from https:\/\/businessmirror.com.ph\/ofw-remittances-hit-28-1-billion-in-2017\/<\/p>\n

Dental Council of India. (2014). Objectives. Retrieved October 25, 2018, from http:\/\/www.dciindia.org.in\/Objectives.aspx<\/p>\n

Lepsinger, R. (2010).\u00a0Closing the execution gap: How great leaders and their companies get results<\/em>. San Francisco: Jossey-Bass.<\/p>\n

Professional Regulation Commission. (2018). June 2018 nurse licensure examination performance of schools in alphabetical order. Retrieved October 25, 2018, from https:\/\/www.scribd.com\/document\/382095450\/Performance-of-schools-NLE-results<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Original post can be found here:\u00a0https:\/\/create.twu.ca\/psonvane\/2018\/10\/23\/317\/ Hi Palak, Thank you for your post. I read your post and tried to imagine myself in that situation. I find it hard to feel anything more than rage and disappointment. I can relate to schools run by businesses. There are at least 493 nursing schools in the Philippines, […]<\/p>\n","protected":false},"author":281,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,4,12],"tags":[],"class_list":{"0":"post-59","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-health-education","7":"category-ldrs501","8":"category-post-4-1","10":"no-featured-image"},"_links":{"self":[{"href":"https:\/\/create.twu.ca\/pierreflorendo\/wp-json\/wp\/v2\/posts\/59","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/create.twu.ca\/pierreflorendo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/create.twu.ca\/pierreflorendo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/create.twu.ca\/pierreflorendo\/wp-json\/wp\/v2\/users\/281"}],"replies":[{"embeddable":true,"href":"https:\/\/create.twu.ca\/pierreflorendo\/wp-json\/wp\/v2\/comments?post=59"}],"version-history":[{"count":2,"href":"https:\/\/create.twu.ca\/pierreflorendo\/wp-json\/wp\/v2\/posts\/59\/revisions"}],"predecessor-version":[{"id":61,"href":"https:\/\/create.twu.ca\/pierreflorendo\/wp-json\/wp\/v2\/posts\/59\/revisions\/61"}],"wp:attachment":[{"href":"https:\/\/create.twu.ca\/pierreflorendo\/wp-json\/wp\/v2\/media?parent=59"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/create.twu.ca\/pierreflorendo\/wp-json\/wp\/v2\/categories?post=59"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/create.twu.ca\/pierreflorendo\/wp-json\/wp\/v2\/tags?post=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}