People are surprised when they see an actual strategy.
They don’t expect to see a strategy, we expect to see our leaders espouse fluffy goals and try to do everything.
Strategy is about focus.
Strategy is about how you are going to get there.
You understand the problem, and devise an approach to deal with the problem.
Strategy is not a goal, not an industry analysis, not a wish-list, it is a design of policy and action.
diagnoses, coherent action, guiding policy
Diagnose the challenge
1. Make your actions coherent
2. Coordination—focus
Intel example: the successful strategy: the focus around accomplishing something and the anticipation that the competitor has certain limitations/behavioural or structural limitations.
3. Cultivate insight
4. Create a proximate objective
5. Technical change
6. Chain links matter
7. Expect entropy and inertia
Bad Strategy:
Fluff, not defining the natures that challenge, do not know the difficulties.
Good Strategy:
Of all the characteristics, a few that put forward, primary ones, focus energy, donot disperse all different directions, focus on particular something critical can be accomplished in the near future.

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