The roles of technology and employees in service theory and practice are evolving together. Now, employees are filling new roles as “Innovators”, “Differentiators”, “Enablers”, “Coordinators” (Bowen, 2016), and “Co-Creators” (Kandampully, J., Bilgihan, A., Tingting, C, 2016). On the other hand, technological advancement and the incorporation of the internet and social media within business models have revolutionized the way firms operate and conduct business. The extensive adoption and use of information technology, and social media in particular, by both customers and firms have led to new roles for customers, not only in the market but also in the firm’s perceptions. Technology thus can help organizations combat competition through innovation, by harnessing creative ideas from both internal and external people (Kandampully, J., Bilgihan, A., Tingting, C, 2016). This is a perfect hybrid of people and technology. I immigrated from India about two months ago and I was a dentist back there. Now as I’m pursuing my post graduation I get to work part-time here at a car rental cooperate company. It is very new to me and I have learned many things working in this organization. Various employee development plans used by my organization involving technology are:
1 Clear company policies and group activities: The first thing I was told to do by my boss was to read and remember the company policies from the official website. They were bright and customer friendly. This is one of the ways that technology is helping in employee development as I had full access to all the information and so do the customers. This helps them make an informed decision of whether they want to choose our plans and this saves the employees and customers from disputes later on.
2 Customer service and reviews: Customer service is the main agenda of most organizations these days with increasing awareness among people. I remember reading Starbucks agenda and it was; to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Their customer service is remarkable and sets an example for other company’s as well. Taking customer reviews and continuous assessment is another important factor in employee development. Nowadays it is even more accessible for people to post reviews online on google or company website.
3 Developing a platform for sharing ideas among all employees is essential. Sometimes some employees may feel neglected, and this will affect their dedication and performance. Everyone’s views and opinions should be heard and considered. In the same way, feedbacks should be encouraged as well. This will give a better outlook on everyone’s performance.
4 Using cashless payments is another technological tool that enhances employee development. It is also employed in my workplace and it not just reduces the stress of keeping cash count on employees but also avoids problems like theft. On the top of this my workplace does not print out the bills but sends email invoices and this helps keep a better record, and both customers and employees don’t have to worry about taking care of a lot of paper.
To conclude, Information technology also has revolutionized all industry sectors by providing new ways to operate. However, human capital is still a nonsubstitutable source of creativity and innovation. Technology has allowed firms to “think” beyond their knowledge and resource borders, to transform themselves into perpetual innovators and firms recognize the importance of harnessing employees’ creativity and capturing the imaginations of engaged customers (Kandampully, J., Bilgihan, A., Tingting, C, 2016). Firms like Marriot, Hilton, Starbucks, and Disney are a testimony to the success of this human-technology hybrid. Undoubtedly, this hybrid can transcend all limits if used wisely and result in immense growth.
Reference
Kandampully, J., Bilghihan, A., Tingting, C. (2016). Developing a People-Technology Hybrids Model to Unleash Innovation and Creativity: The New Hospitality Frontier.



